It's the valuation that's given to a domain name based on a variety of metrics. Either automated or manual valuation.(There are a number of factors that are considered when valuing a domain name).
Our Experience: We've been in the industry for a very long time, sold several domain names, been part of the AccurateAppraisals.com domain appraisal team & appraised a lot of end-user successful sales. Also, we use manual valuation to gather data from multiple sources, in-depth way to dig deeper into the anatomy of the domain name to truly determine the Fair Market Value(FMV).